Friday, November 03, 2006
Lionbrand Goes Upscale?
Check out Lionbrand's recent newsletter. They are selling a new line of handpainted luxury yarn: 100 percent cashmere, mohair and silk, etc. And they have the luxury prices of $40 and $20 to match. I know those prices aren't unusual for handpainted yarn, especially in all-natural fibers. Heck, the cashmere price might even be "cheap" for cashmere (which is about 100 yards of worsted weight for $40). I don't price 100 percent cashmere often. I know I've seen it for much more than $40 a skein. But they are much higher than the typical Lionbrand yarns.
There doesn't seem to be a lot of selection in the colors. And they aren't wowing me. They just seem dull. Normally when I see handpainted yarn, I think "wow, that is amazingly beautiful." Of course, it could be my screen. But most of the colors are earthy and dark. They don't have to be neon, but, on my screen at least, they look dull.
I think it is an interesting development for Lionbrand. I wonder if this new "Masterpiece Collection" will be sold at Michael's? I doubt it. Doesn't fit the Michael's customer. And it doesn't seem to fit the Lionbrand target market. I guess they are trying to expand their market. But, it seems that the people who don't like Lionbrand, REALLY don't like it. So why would they spend $20 on a yarn they can't touch (assuming it will only be available online) from a company they don't like? And the people who really LIKE Lionbrand are attracted to the easy, washable, cheap acrylic stuff.